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Sponsored by Pillar to Post |
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The Real Estate Office of the Future |
By Maria Patterson |
Rudy L. Kusuma learned early on that the standard approach to the real estate business was not the way to win. The traditional tactic of filling the funnel through cold calling and door knocking wasn't his style. "I was failing at prospecting and stumbled on this idea of reverse prospecting," he explains. And with a strategy focused on attracting customers instead of chasing them, Kusuma started the top-ranking Team Nuvision in 2008, and, this month, embarks as his own brokerage, Your Home Sold Guaranteed Realty, where he plans to bring his team success formula to agents throughout Los Angeles and, eventually, the entire state. Here's why Kusuma believes he's onto a model and a philosophy that just might ...
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